The jury
The members of the jury for the 2012 Sports Marketing Award have now been confirmed: ten representatives from the fields of business, science, sport and the media have been assigned this important task. The jury includes both “familiar faces” from previous years, as well as a few new additions.
Name | Company / Institution | Function |
Olaf Markhoff | Nike | Head of Corporate Communication |
Manuela Rousseau | Beiersdorf AG | Head of Corporate Social Responsibility (CSR) |
Christian Riedle | IFM Medienanalysen GmbH | Managing Director, Sales Germany |
Tom Bender | German Football League | Management team |
Marcel Cordes | SPORT + MARKT AG | Chairman of the Management Board |
Christoph Breuer | German Sport University Cologne | Professor for sports management |
Claudia Kemfert | DIW Berlin – Deutsches Institut für Wirtschaftsforschung e.V. | Energy economist |
Herbert Woratschek | University of Bayreuth h | Professor for service management |
Dieter Gruschwitz | ZDF | Head of ZDF sports |
Werner Starz | Eurosport | Director, Marketing & Broadcast Development |








