The Sports Marketing Award: podium places for fan activation, social media and sustainability

The top three projects selected by the expert jury for the 2012 Sports Marketing Award reflect developments within the industry: fan activation, social media and sustainability are buzz words describing both the current marketing trends and the marketing campaigns submitted. From the original 25 applications, three have now successfully secured their place on the podium. The candidates put on a more than exciting race, with just a few points separating the winning projects and their immediate rivals in the jury’s evaluation. 

  The top three marketing campaigns are: 

• Goldene Generation/Signal Iduna: Meisteraktion BVB
• Imtech Deutschland: Imtech Arena – Naming rights and unique reference
• Juniper Group/MAN: Fußballbundesliga fährt MAN

The overall winner remains a secret, and will be announced and honoured on the Main Stage at the SpoBiS on February 13.

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The following 25 projects have been submitted for consideration for the 2012 Sports Marketing Award:

• Reno Windsurf World Cup – Act Agency
• football kids for nature – Fußball-Verband Mittelrhein | Jack Wolfskin | Actori
• Adidas is all in – Adidas
• World Cup campaign for the FIFA Women’s World Cup 2011 – BBDO-Live | Deutsche Post
• DB Schülerreporter (student reporters) – Deutsche Bahn
• Postbank Städte-Tour (city tours) – Deutsche Postbank
• Oberliga Junioren (youth football league) – EnBW
• Königsblauer Planet – Goldene Generation | Gazprom
• Meisteraktion BVB – Goldene Generation | Signal Iduna
• Search engines and social media marketing – gramercy global media
• Dress me for the Finale – Hugo Boss | LIGANOVA
• Imtech Arena: Naming rights and unique reference – Imtech Deutschland
• Fußballbundesliga fährt MAN (‘The football Bundesliga drives a MAN’) – Juniper Group | MAN
• GolfCity – methode-k
• Targobank Auffrischprämie (sports club grants)– Markenloft
• ASICS FRONTRUNNER – netzathleten MEDIA
• Paulaner Cup des Südens (football tournament) – powerpress medien
• EDGE and Fans – Serviceplan | Castrol
• Convergent streaming portal – sportdigital
• BVB iPhone App – Borussia Dortmund
• BVB total! – Deutsche Telekom
• Kleine Hamburger ärgern die Wölfe (football campaign) – The Potentialist
• Hopp Schwiiz (urban hacking project) – VOK DAMS | Swisscom
• No one can come between good friends ­ – TSG Tübingen | Querfeldeinsport
• Cancer prevention campaign for the FIFA Women’s World Cup 2011 – Zecco Sportvermarktung