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Forums Conference day1  13. February 2012
 
 
» Forum Partner www.kicker.de | www.fussball.de
Kicker online and FUSSBALL.DE are the ‘football combo’ premium brands of the marketer with the widest coverage, InteractiveMedia. In cooperation with t-online.de Sport, they address around eight million unique users and are therefore by far the number one in Germany. The internet portal of Germany’s leading football magazine and the German Football Association’s 360° football portal show the latest trends, markets and opportunities on the online pitch that means the world.

Sponsoring digital

Facilitator: Philipp Klotz, SPONSORs
 

10.00 - 12.00h

 

 
10.00h - Discussion    
From sponsoring to ones own platform: The importance of online media for sports associations, taking the example of the DFB  
Ralf Köttker, Director Media, German Football Association (DFB)
Rudolf Vidal, Head of the sports portals, Deutsche Telekom		  
   
10.20h - Speech    
The media landscape of tomorrow: Why sports marketing is increasingly digital  
Dr. phil. Stefanie Dänzler, Lecturer in Media Economics, Humboldt University  
   
10.40h - Discussion    
Digital worlds: How brands make their sponsorship an experience  
Frank Bachér, Managing Director, InteractiveMedia
Axel Nieber, Head of Print and Digital Marketing, kicker		  
   
11.00h - 1:1 Chat    
Carlsberg, a case study: Digitalising activation  
Dr. Holger Liekefett, Director of Marketing, Carlsberg Germany  
   
11.30h - 1:1 Chat    
The star goes digital: How brands will conduct brand communication in the future and the role sports will play in this
  
Anders-Sundt Jensen, Head of Brand Communication, Mercedes-Benz  
 
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