Forums Conference day 1   13. February 2012
 
 
» Forum Partner www.zaechel-ag.de
Full-service agency Zächel AG is been active in the fields of events and hospitality since 1994. Over the years, the company's affinity for sports has allowed it to establish itself as a leading hospitality agency for hospitality production, and participant and ticket management. Subsidiary VIP Sportstravel offers clients 360° travel solutions for countless international sporting events.

Hospitality, a business case


Facilitator: Hans-Willy Brockes, ESB
 

13.15 - 15.45h

 

 
13.15h - Discussion    
Major events as a fan magnet: How to activate fans and business clients  
Peter Fiekens, Managing Director, Castrol
Reiner Calmund, Football Manager		  
   
13.45h - Speech    
The S20 "Hospitality and Criminal Law" guidelines' recommendations for action in practice  
Josef Stadtfeld, Managing Director S20 – The Sponsor’s Voice  
   
14.15h - Speech    
Efficient and customised ticket and participant management: Allianz and Carlsberg Breweries  
Claudia Reuter, COO, Zächel  
   
14.45h - 1:1 Chat    
Business at regular meets: How medium-sized companies can successfully use sponsoring and hospitality  
Andreas Heiermann, Managing Director, Goeke  
   
15.15h - Speech    
Corporate hospitality: A B2B marketing tool opens up new opportunities in the CEE region
  
Lars Stegelmann, Global Hospitality Sales and Marketing Manager, UEFA  
 
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