| 16.00h - Welcome address |
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| 16.15h - 1:1 Chat |
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| From the Olympics to (popular) sports on TV:
A DOSB president exclusive on current issues |
| Dr. Thomas Bach |
| President, DOSB and Vice President, IOC |
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| 16.15h - 1:1 Chat |
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| True love: Authentic football as a recipe for success |
| Hans-Joachim Watzke |
| Chairman of the Board, Borussia Dortmund |
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| 17.30h - Keynote & Verleihung |
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2012 Sports Marketing Award
Keynote: Sponsoring 2020: Trends and Perspectives |
| Oliver Kaiser, |
| President, FASPO |
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| 18.00h - 1:1 Chat |
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| DFL media rights: Are new players bringing new money to the Bundesliga? |
| Christian Seifert, |
| Chairman of the Board, German Football League (DFL) |
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