| 13.15h - Case Study |
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| Out of the spotlight: Athletics vying for coverage |
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| Dr. Clemens Prokop, President, German Athletics Association (DLV) |
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| 13.25h - Case Study |
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| The myth of Le Mans: 80 years of one day at the limit |
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Rémy Brouard, CEO, Automobile Club de l'Ouest
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| 13.35h - Case Study |
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| Pub sports on TV: Snooker as a ratings booster |
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| Eddie Herans, CEO, Matchroom Sport |
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| 13.45h - 1:1 Chat |
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| Evaluating ideas and an analysis: A 1:1 discussion |
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| Julien Bergeaud, Director of Programmes, Eurosport |
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| 14.00h - 1:1 Chat |
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Insights into Eurosport's business plan: 10 questions to Bernd Daubenmerkl
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| Bernd Daubenmerkl, Managing Director, Eurosport Media and Eurosport Event |
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| 14.20h - Discussion |
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Can digital media make money with sport – and if so, how?
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Heiko Genzlinger, Managing Director, yahoo Germany (Keynote)
Tibor Radda, Sales Director, Eurosport
Gisbert Wundram, Managing Director, Sportdigital
Thomas Deissenberger, Chairman of the Board, Constantin Sport Marketing
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