Forums Conference day 1   13. February 2012
 
 
» Forum Partner www.ifm-sports.com
The full potential of the sponsoring of the future is developed by means of value and motif-oriented strategies and measures. And it is in just these areas that IFM Sports gets involved, determining the implicit and explicit insights necessary to enable clients the all-decisive competitive edge. For an awareness is gained from these insights, knowledge is gained from this awareness, and an advantage is gained from this knowledge!

The knowledge advantage


How explicit and implicit insights allow sponsoring success to be planned
 

09.30 - 12.10h

 

 
09.30h - Speech    
The power of insights  
Oliver Kaiser, President FASPO  
   
09.55h - Speech    
The significance of storytelling in sponsoring  
Oliver Frenzel, Head of Neuromarketing Research, IFM Sports  
   
10.25h - Speech    
Impact research 2.0 – proof of performance in sponsoring  
Dr. Henning Stiegenroth, Director of Sports Marketing, Deutsche Telekom  
   
10.50h - Break    
   
11.00h - Speech    
The importance of activation strategies for sponsoring success  
Florian Strauss, Managing Director, Ledavi  
   
11.25h - Discussion    
The role of figures, facts and data in sponsorship planning and management
  
Philipp Radel, COO, WWP Group
Christian Riedle, Managing Director, IFM Sports
Ignacio Cuenca, Marketing Director International, Sunpower + Facilitator
Christian Brenig, Head of Sponsoring, Postbank 		 
 
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