Forums Conference day 2   14. February 2012
 
 
» Forum Partner www.apareo.com
apareo Germany GmbH based near Munich designs, develops and operates digital platforms for the professional sports industry both in Germany and overseas. Our modular portfolio includes web-based systems such as club communities, online shops, sports ticketing and intelligent data warehouse solutions (CRM), and complements the analytical and operative use of these systems.

Fan Value and Social Media


Facilitator: Philipp Klotz, SPONSORs
 

11.00 - 12.30h
 

 
11.00h - Speech    
Clubs enjoy a new jump in sales: How CRM 2.0 and social media are ensuring continued growth  
Michael Hauser, CEO, apareo  
   
11.20h - Speech    
Sport as a (social) media magnet: Why a large fan community is worth its weight in gold for sponsors  
(1) Dirk Huefnagels, Marketing Manager, HypoVereinsbank
(2) Christoph Baron, CEO, Mindshare		  
   
12.00h - Discussion    
Rethink required: How clubs must be set up to take advantage of the digital era
  
Stefan Mennerich, Director of Media Rights and New Media, FC Bayern Munich
Robert Müller von Vultejus, Managing Director, UFA Sports
Dr. Torsten Oelke, Internet Entrepreneur
Detlef Kornett, Head of Global Soccer, Red Bull		  
 
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