The sector’s annual meeting will present a broad range of topics and top-quality content once again this year. Relying on the strength of its tried and tested structure, the congress will consist of smaller special-interest forums running alongside a highly respected Main Stage lineup.

An overview of some of the topics covered in special interest forums in previous years:

Sponsoring

• Media activation of sponsorship
• Sponsorship and sales
• Innovative communication and cooperation
• International communication
• Sports sponsoring in Austria
• Sponsorship markets in the East
• Brand experiences: Staging sporting events

Sports

• FIFA Football World Cup
• UEFA EURO
• International sports preview
• International football leagues
• Golf as a marketing platform
• Motor sports
• Winter sports
• Exclusive sports – exclusive target groups

Media

• Sports consumption in the digital era
• Sport and media
• Sport and TV
• The internet: A video platform
• E-sport
• Television of the future
• New media

Special interest

• Stadiums and arenas
• E-payment
• Sport and law
• The million-euro sports betting industry
• Youth marketing
• Fan experience innovation forum