In recent years the SpoBiS in Munich has become Europe’s largest sports business conference. With more than 1,500 participants, 160 speakers, 20 forums on special topics, the presentation of the "Sports Marketing Award" and the get-togethers on both days of the conference, the congress is a must for the top decision-makers from the following areas of the sports business.

• Clubs, leagues and associations
• Advertising companies and sponsors
• Organizers of major sports events
• Media (TV, print, online)
• Service providers in the sports business sector
• Consulting agencies
• Marketing specialists
• Building contractors and construction companies
• Operators of sports venues
• Marketing & media researchers
• Law offices