The "SPONSORs Honorary Award" is a true mark of distinction. Unlike other prizes, which are given every year, the “SPONSORs Honorary Award” is awarded only when the trade magazine, SPONSORs, feels they have found someone who has made a notable impact on the sports business sector.

The winners of the "SPONSORs Honorary Award" are presented with a bust specially created by renowned Mainz-based sculptor, Reinhold Petermann.

Below is a list of previous award recipients: